EXTENDS THEIR REACH AND INCREASES USER ENGAGEMENT BY RE-ENGINEERING THEIR WEB PRESENCE VIA MOBILE
Fiona Interactive, an innovative marketing agency, conceptualized and developed a lifestyle solutions website which integrates with users social media and collaboration applications. Their reach was quite limited due to site issues including slow loading speed and non-responsiveness. They quickly realized that they needed to re-engineer and optimize their web presence to provide a better user experience. In terms of functionality, they wanted to have the capability to create profiles for specific users as “celebrities” who could add their favorite music, videos, shopping items, and other content to be “followed” by other members on the app. The website, due to its legacy code and old UI, was unfortunately inadequate and could not support these types of marketing and promotional strategies for growth. Fiona Interactive also wished to extend their market from consumer-based to more B2B to promote an enterprise option for “white labeling” their solution any organization’s internal use.
Emtec’s enterprise mobility team evaluated both, current-state and future requirements, and then developed a highly-secure, cross-platform application available on Android and iOS with features that transformed their presence into an interactive social media platform. Within the application, users can follow their favorite user “celebrities” and their favorite things including clothes, music, shopping habits, places and more with the added ability to purchase these items right from the app. The mobile app now offers enhanced features including selecting recipes, booking a cab, checking the local weather forecast, scheduling meetings and more. The application, which was architected and developed with best practices in code-reusability, was also extended to add several real-life celebrities whom users can follow.
From a technical standpoint, the user interface (UI) was revamped to introduce additional validations along with and user-based access authentications and notifications to improve overall user experience. Enhancements were made to ensure it worked as expected on the newest mobile devices which may have screen notches of various sizes and shapes. A key marketing strategy was to enable in-app purchase of products shown in celebrity videos. This was achieved by showcasing a list of the items shown in the scene which are available for purchase, including links to the retail webpage. The Emtec team optimized the development process leveraging AWS CodePipeline.
To enable their growth into the enterprise market, the application was enhanced to allow for multiple instances and separate access by multiple organizations. It uses separate databases for each organization, with database-level security to allow for personalized, customized content as set by firm’s respective administrators.
Lastly, new functionality including a Chatbot (Chatbot development) and voice assistant based on Artificial Intelligence was added to provide a seamless experience irrespective of how a user wishes to engage.
- Angular 5.0
- Node.js 8.0
- Serverless deployment framework
- AWS cloud platform (Lambda, API management, CloudFront, CodeBuild, DynamoDB)
- Google Dialogflow
- Natural Language Processing (NLP)
- Amplified brand visibility and enhanced customer engagement.
- Simplified business transactions increased sales conversions, contributing to revenue growth.
- Application responsiveness improved by 80%.
- Cost-effective development with utilization of AWS CI/CD automation.
- Enhanced user interface with powerful back-end capabilities that improves marketing efforts and extends reach into new markets.